Researching 1st Music Video: Radioactive by Imagine Dragons

Imagine Dragon's by Rebecca Jane Gill

PRE-PRODUCTION - Creating the Camera Overlay (GROUP)

Daniel and I created a camera overlay on Photoshop.

We screen-shotted the camera app on my iPhone 5S, then imported it to Photoshop. We then added a layer mask and alpha channel to create a template which can be overlaid onto a video, simulating the artist taking a photo of her partner.

The original screen-shot taken on my iPhone

The Overlay

Planning - Audience Profile (GROUP)

Our Target Audience:

Gender: Male and Female
Age: 15+ (young adults)
Class: Working to Middle
Interests: Music, concerts, hanging out with friends, fashion
Music interest: Alternative Indie (Halsey, Melanie Martinez, Lorde, Lana Del Rey, Birdy)

This is a Facebook profile from the website 'FAKEBOOK':

FAKEBOOK PROFILE

Planning - Main Models (BECKY)

The War Of Hearts music video has two main models, Becky and Rory. Below are some of the reasons we chose them to portray the characters Louisa and George respectively:

I am Becky, as you probably know already.

This is Rory.

Planning - Locations (DANIEL)

Locations - Created with Haiku Deck, presentation software that inspires;

Planning - Initial ideas for hair and make-up (BECKY)

War of Hearts - Hairstyles by rebeccajanegill on Polyvore

I personally don't know much about make-up, but I have done some research into different make-up. I have watched some different youtube videos (including make-up tutorials).

War of Hearts - Make-up by rebeccajanegill featuring Lime Crime

Planning - Initial Ideas for Costumes (BECKY)

I decided to take on the task of planning the costumes, hair and make-up for the music video, whilst Daniel dealt with the Locations and possible models. 

This is the link to the overall account with all the descriptions and links to the actual products.

My Polyvore account - With all ideas and sets for the coursework

Below, these are the sets I have designed and made for each part of the Costumes.

War of Hearts - Costumes: Necklaces by rebeccajanegill featuring a rhinestone necklace

War of Hearts - Costumes: Bracelets and bangles by rebeccajanegill featuring logo watches

War of Hearts - Costumes: Earrings by rebeccajanegill featuring diamond earrings

War of Hearts - Costumes: Accessories and Props by rebeccajanegill featuring a slouch hat

War of Hearts - Costumes: Shoes by rebeccajanegill featuring sparkly shoes

War of Hearts - Costumes: Jackets and Coats by rebeccajanegill featuring a lightweight field jacket

War of Hearts - Costumes: Bottoms by rebeccajanegill featuring destroyed skinny jeans

War of Hearts - Costumes:Tops by rebeccajanegill featuring a wool fishermans sweater

Planning - Research into Artists and Styles (BECKY)

Alternative Indie Artists

CANVA PRESENTATION

Artists:

• Halsey - E.g. Colours, New Americana
• Melanie Martinez - E.g. Gingerbread man, Mad Hatter
• Birdy - E.g. Wings, Skinny Love
• Lana Del Rey - E.g Young and Beautiful, Born to die
• Lorde - E.g Royals, Yellow Flicker beat

Planning - Story-boarding Frame by Frame (BECKY)

Planning - Research into genre (DANIEL)

Indie music is short for independent music, which refers to how the music is recorded and distributed. It was first used to describe how music was beginning to be distributed by labels other than Universal, Warner, Sony and EMI. Today, it's used a modifier term, with another genre added on to the end: indie pop, indie rock and indie alternative are examples.

One of the first instances of indie was the 1977 self-publication of the Spiral Scratch EP by the Manchester band Buzzcocks. It's been argued by the BBC and others that the publication of Spiral Scratch independently of a major label led to the coining of the name "indie".

Indie artists from across subgenres include: Halsey, Arcade Fire, Neutral Milk Hotel, Mumford & Sons

Indie music is also one of the platforms people use to voice their opinions through music. Artists that are beginning to change the music industry via the indie genre include: Hayley Kiyoko, a WOC (woman of colour) who is using her music to raise awareness and normalise the LGBT+ community and Twenty One Pilots, whose songs are filled with religious symbolism and revolve around concepts such as mental health and the power of the individual.

Planning - Narrative (DANIEL)